Denny’s launches Spanish-language Facebook page
Spartanburg, S.C. - Denny's Corp. has launched its new Spanish-language Facebook page, Denny's Latino. As part of the brand's integrated communications efforts to connect with customers at different touch-points, the Denny's Latino page includes original and curated content designed to actively engage with online Latinos, and promote ongoing dialogue with this audience.
Through regular updates, Denny's will inform customers about new menu items, as well as incentive promotions and exclusive offers found only on Denny's Latino. More than one in five of Denny's customers are Latino, and Denny's also offers Spanish-language menus.