Survey: Working women make many grocery decisions at work
Cleveland -- WorkPlace Impact found in a recent survey that 49% of working female consumers are making millions of trips between Monday and Friday. What’s more, 46% of the women that WorkPlace Impact surveyed reported that they regularly purchase groceries on their way to or from the office or during a lunch break.
Further affirming that working women often have groceries on their mind during the workday, the study also found that 84.4% of the women surveyed said they regularly or occasionally add items to their grocery shopping lists at work.
“We’re finding an increasing blending of work and personal lives among working consumers. We weren’t surprised to learn that working women are so frequently making grocery shopping decisions during the workday,” said Tara L. Peters, director of marketing of WorkPlace Impact.