Maurices launches interactive shoppable video

Duluth, Minn. – Specialty fashion retailer Maurices has partnered with interactive video provider Zentrick to upgrade its "How to Wear It" and "What to Wear: Summer 2014" online video campaigns. By integrating interactive elements into six 'look'-inspired videos, Zentrick and Maurices logged 15.2% engagement and a 7.4% click-through rate (CTR).



During the two-month campaign, Maurices' interactive videos amassed 60,000 total views across Maurices.com and its social media channels. With the addition of interactive elements, consumers spent 18% more time engaging with the Zentrick-enhanced videos than with standard videos. Among the viewers who engaged, 50% clicked through to the Website to either purchase items or access store information.



"We wanted to inspire our customers with this video campaign and highlight all of our amazing fashions, demonstrating how they can be worn and making it as easy as possible for customers to purchase them," said Natalie Greve, associate VP brand marketing at Maurices. "Zentrick's solution enabled us to make sure all activity within the videos were right on brand while delivering far higher click-through rates to shop the looks. They were a great partner, super-efficient at improving and turning our videos around quickly, and getting excellent results."