Walmart hooked on fishing sponsorship

Walmart is supporting a trio of professional anglers on the competitive fishing circuit this year in an ongoing effort to align itself with sport that resonates with the retailer’s core customers.



The roster of talent Walmart is supporting this year includes 16 year Walmart FLW Tour veteran Mark Rose, 18 year veteran David Dudley and newcomer Nicole Jacobs.



"When I represent a title sponsor, it needs to be something that I believe in and can really endorse whole heartedly," Rose said. "Walmart helps me, and millions of other people, save money and live better every day. In today's times, that means a lot, so it's easy to represent a company like Walmart."



Dudley will bring the Walmart brand additional exposure as he competes this season for the first time in a boat emblazoned with Walmart branding elements.



"With a family of five children to support, we definitely do a lot of our shopping at Walmart," Dudley said. "I believe in the company, and that's extremely important to me in a title sponsor. I look forward to representing the Walmart brand in 2015."



Newcomer Nicole Jacobs will represent Walmart in the FLW Tour co-angler ranks during her first season on the FLW Tour.



“It's an honor to have been selected to represent Walmart. I am going to do my best to be a positive role model for all anglers – men, women and children,” Jacobs said.



Walmart began its relationship with FLW in 1997, as title sponsor of the FLW Tour then added title sponsorship of the Bass Fishing League (BFL) in 2001.