Marketing Tactics

LIDS goes old school for 20-year anniversary
LIDS is celebrating 20 years of retail innovation with the launch of a new headwear line that will take customers back to the 1990s.

Available at select stores throughout North America and on LIDS.com, the 20th Anniversary Platinum Collection will feature a selection of limited edition (1,995 units) fashion hats inspired by popular designs from the past 20 years. The first style in the series, the Flawless cap, was originally launched in 2003 as part of a collection inspired by recording star Fred Durst of the band Limp Bizkit.
Overstock and Bret Michaels want to rock Mom’s world
Moms who liked rocking out to Poison in the 1980s will love Overstock.com’s new promotion.

The retailer will be hosting a new Mother’s Day sweepstakes in which one lucky winner and one guest will receive an all-expenses-paid trip to Phoenix, Ariz. to enjoy three days and two nights at a luxurious hotel and spa. There, they will be treated to a spa pampering package before a car whisks them off to join Poison singer Bret Michaels at his home for dinner. Overstock.com and Michaels created the sweepstakes to say thanks to all mothers and honor them on their special day.

The North Face goes omnichannel for Earth Day

The North Face is celebrating Earth Day by expanding its Clothes the Loop omnichannel initiative, with the goal of recycling more than 100,000 pounds of apparel and footwear this year.

The retailer plans to expand its Clothes The Loop recycling program to all of its retail and outlet stores in the U.S. in tandem with an in-store and social media campaign to encourage consumers to recycle unwanted apparel and footwear from any brand in any condition.
Boston Marathon RunBase, Boston
Inland American Real Estate Trust is now InvenTrust Properties Corp.

Oak Brook, Ill. - Inland American Real Estate Trust Inc. has changed its name to InvenTrust Properties Corp., effective immediately. The company’s new website address is Inventrustproperties.com.
CBL Properties, Horizon Group expand Outlet Shoppes of Atlanta

Chattanooga, Tenn. - CBL & Associates Properties Inc. and Horizon Group Properties Inc. have begun construction on the second phase of The Outlet Shoppes at Atlanta. The 33,000-sq.-ft. expansion is scheduled to open before the 2015 holiday season and will bring several popular retailers to the center, including Gap Outlet and Banana Republic.
Simon’s Shisui Premium Outlets expands by 62 stores

Indianapolis - In partnership with Mitsubishi Estate Co. Ltd., Simon has opened the expansion of the Shisui Premium Outlets located outside Tokyo. Shisui Premium Outlets initially opened in April 2013.

This first phase of the project opened 100% leased with 121 stores featuring a mix of international brands, Japanese brands and restaurants. The second phase, opening April 17, adds 62 new stores, including four restaurants, bringing the total store count to 183. The expansion adds 136,000-sq.-ft. of stores, bringing the total project to 375,000-sq.-ft.
NRF, Gap support Trade Promotion Authority

Washington, D.C. – The National Retail Federation (NRF) and Gap Inc. are both asking Congress to approve legislation that would reauthorize Trade Promotion Authority (TPA), saying such authority is critical to advancing free trade agreements.
Brown Shoe Company to change name, add men’s line

St. Louis -- One of St. Louis’ oldest public companies and one of the nation’s most diverse footwear companies, Brown Shoe Company, is putting a new foot forward and changing its name to “Caleres,” a Latin word that means “passionate, to glow.” The Brown name, however, will live on in a new men’s footwear business called Brown Shoe Bootmakers that the company plans to launch in 2016.
Brown Shoe Company rebrands at Caleres

Corporate identities don’t get more generic than Brown Shoe Company which helps explain the shift to a new name but most customers won’t even notice.
Sam’s plays hardball with Texas football fans

Texans love their football so what better way to drive traffic at the opening of a new Sam’s Club in Austin than enlisting some of the game’s biggest legends and rising stars.

Sam’s opened a new club in Austin on April 16 and to turn up the heat in a market accustomed to warehouse club shopping the retailer drafted notable players to appeal to fans of every generation.
What retailers need to know about the omnichannel revolution

Merchandising and marketing concepts such as shoppable videos, digitized stores and social campaigns on Instagram and Twitter were alien ideas to retailers just a few years ago. Not anymore, according to Tom Ebling, CEO of cloud-based e-commerce solutions provider Demandware, who has a unique perspective on what it means to be a “connected brand.”