Marketing Tactics

Kohl’s is moving toward a $300 million threshold in its long-running Kohl’s Cares cause merchandise program with the latest iteration of the program involving products from the author and illustrator team of Philip and Erin Stead.

From now through June 27, Kohl’s customers who purchase books or plush items for $5 will see the entire net profit of their purchase used to support children’s health and education initiatives nationwide.

With Earth Day upon the retail industry all sorts of operators are touting accomplishments, including Staples where an impressive milestone demonstrates how a company can do well by doing good.

The company said it has collected more than 450 million ink and toner cartridges for recycling in the U.S. since 2005, averaging more than 60 million cartridges per year for the past four years. Through the cartridge recycling program, Staples has helped recover and recycle 234 million pounds of plastics and metals, diverting roughly the weight of 8,000 full garbage trucks from landfills.

Aspiring musicians with big dreams but no way to pay for them now have options thanks to a new credit initiative launched at the nation’s leading musical instrument retailer.

Guitar Center, operator of 260 stores nationwide, and Synchrony Bank, formerly GE Capital Retail Finance, reached a multi-year agreement that allows Guitar Center to provide a private label credit card program. The program is expected to launch in the third quarter of 2015 and also includes a stipulation that Synchrony Bank acquire the assets of an existing card program.

Meijer is incenting customers to make generous donations to hunger relief organizations by offering to double their contributions.

As part of the retailer’s Simply Give hunger relief program, plans call for Meijer to contribute $20 every time a customer donates $10 resulting in a combined $30 donation to local food pantries. The company conducts its Simply Given campaign three times a year. The Spring effort runs through May 7 but the generous matching offer is good April 17-18.

Leading department store retailer Nordstrom has developed a unique approach to community giving by returning 1% of gift card sales to local nonprofit groups.

Nordstrom will use funds from gift card sales to support two giving programs: Nordstrom-directed corporate contributions and a newly-launched Employee Charitable Match program. For more than 40 years, Nordstrom selects hundreds of organizations to receive cash grants.

New technology innovations pop up in retail all the time. The Amazon Dash button made a splash on April Fools Day, and before the end of the month Apple Watch will offer consumers a whole new way to engage retailers.

Every time a new retail technology innovation rears its head, pundits proclaim that the whole consumer-retailer relationship will be instantly re-invented. And the relationship between consumers and retailers has changed dramatically since the introduction of e-commerce 20 years ago.

For some retailers, earthtones are the color palette of today; for others, bright white sets merchandise off to perfection. Meet Brian Foster of Paint Folks as he discusses trends in paint colors and how his company offers more than just paint.  
 

Saks Off 5th is joining the likes of Nordstrom Rack, Marshalls and Old Navy as the newest tenant at a Southern California shopping center that serves by value conscious residents of a community synonymous with celebrity and glamour.

Despite not having any stores in or near St. Louis, Academy Sports + Outdoors has inked a multi-year brand building deal with the Cardinals that is sure to have fans of the popular hometown baseball team scratching their heads.

Lowe's outlined its progress in meeting its sustainability objectives in its 2014 Social Responsibility Report.