Marketing Tactics

Huge numbers of shoppers feasted on deals over Thanksgiving weekend, but how and when Americans did so has forever changed, as online activity exceeded store visits.

When retailers execute their IT and CRM strategies properly, the holiday shopping season is a joyous time of profits and customer engagement. But why let all the festivities end on Dec. 25?

By properly leveraging solutions and strategies, retailers can extend the season of consumer goodwill (and spending) right into the New Year. As “Cyber Week” fades into memory, let’s focus on the week (or weeks) after the end of the traditional holiday season. Here are three suggestions to keep that holiday spirit alive a little longer this year.

The number of retail chief marketing officers (CMOs) using mobile in their holiday marketing keeps growing.

According to the new BDO Retail Compass Survey of CMOs, 65% of 100 retail CMOs surveyed will tap into mobile, up from 49% in 2014 and the third straight year of growth. And of those using mobile, 34% will focus most heavily on delivering mobile coupons. Respondents plan to focus 12% of their marketing efforts on mobile technology.

Digital media company Mashable and Visa are doing a little mashing of their own to launch a new online retail entity.

Chain Store Age recently spoke with Kyle Nel, executive director of Lowe’s Innovation Labs, who discussed the mission and activities of the retailer’s proprietary technology development center.

Black Friday may not be what it used to be in the United States, but the tradition has caught on big time across the pond, according to a report by the New York Times.

The BBC reported that shoppers in different parts of the country experienced gridlock, biting, pinching, punching, kicking and merchandise flying through the air as shoppers leapt over barriers to get their hands on heavily discounted items, the report said.

In a new video, Amazon.com is previewing what it calls the future of retail.

Amazon demonstrates a new drone model which will allow delivery of certain items within 30 minutes or less. The drone rises vertically like a helicopter to an altitude of almost 400 feet, and then can fly like a plane for a distance of about 15 miles.

Thanksgiving may be over, but it is worth watching a video of how Meijer made a difference in the lives of hundreds of customers and employees ahead of the holiday and in the process earned itself immeasurable goodwill.