Marketing Tactics

Delivering an excellent in-store experience to customers is no easy task for retailers. In addition to ensuring your employees are offering exceptional customer service, you need to consider how shoppers will perceive every aspect of your store environment, including lighting, music, floor plans and merchandise display. But in determining how to create an optimum in-store environment, don’t forget one of the most important factors that can positively influence the customer experience—scent.

InnerWorkings on Tuesday entered an exclusive partnership to enhance the marketing supply chain of Weis Markets. 

Cyber Monday 2015 will be a day for the retail record books, at least until next holiday season.

One retailer was clearly in a league of its own when it came to social media dominance of Cyber Monday.

CBL & Associates Properties announced that it has closed on the disposition of Waynesville Commons, a 128,000 sq. ft. community center located in Waynesville, North Carolina. The property was purchased for $14.5 million by affiliate of Yale Realty Services Corp.

For the second time this year, Target’s e-commerce site crashed due to exceptionally high levels of activity related to a major sales promotion.

The Target site went down the morning of Cyber Monday, Nov. 30. According to reports, the crash was actually a controlled restriction of the site by Target in response to extremely heavy volumes of visitors looking for holiday bargains.

Digital media company Mashable and Visa are doing a little mashing of their own to launch a new online retail entity.

The two companies have launched the Mashable Shop, an e-commerce storefront accessible via the Mashable media site. Mashable Shop offers both original apparel and accessories, as well curated technology products and select merchandise from Williams-Sonoma. The Visa Checkout online payment service will be the exclusive form of payment.

Huge numbers of shoppers feasted on deals over Thanksgiving weekend, but how and when Americans did so has forever changed, as online activity exceeded store visits.