Marketing Tactics

Seattle – Nordstrom came out on top in a study that ranked the social media performance of department stores by digital marketing analytics company Rival IQ. The Rival Results Index (RRI) for High-end Department Stores scored 12 department stores based on their social media performance during first quarter 2015. Macy’s followed Nordstrom in the overall rankings, with Harrods (London), Neiman Marcus, Saks Fifth Avenue and Bergdorf Goodman rounding out the top five.

Kmart is taking its long-running affiliation with March of Dimes to a new level this year with the help of America’s fiercest fitness expert.

H&M gave new meaning to the phrase “pop-up store” with a merchandising initiative at its Times Square location focused on conscious commerce.

The retailer, which operates 3,100 stores worldwide, chose the New York flagship location as the launch point for its H&M Conscious Exclusive Collection and the opening of its Conscious Pop-Up Store. On hand for the opening were actress Olivia Wilde and Barbara Burchfield of Conscious Commerce.

Some of the biggest names in retail soon will be honored in the nation’s capital when the U.S. Environmental Protection Agency and the Department of Energy host an annual event to recognize Energy Star Partners of the Year.

Among this year’s award recipients are Home Depot, Sears, Best Buy, Kroger, Kohl’s, Food Lion, Staples and JCPenney. The eight retailers are among 128 total companies being honored as Energy Star Partners of the Year from the roughly 16,000 companies who partner with EPA on the broad-based energy efficiency program.

The 50th Annual Academy of Country Music Awards show is April 19 and video and e-commerce retailer QVC has aligned itself with the event through a range of merchandising and live broadcast initiatives.

The 50th Annual Academy of Country Music Awards show is April 19 and video and e-commerce retailer QVC has aligned itself with the event through a range of merchandising and live broadcast initiatives.

Seattle -- Nordstrom announced it is donating one percent of every gift card sale to local nonprofits in the U.S., Puerto Rico and Canada.

"When a customer buys a gift card this Mother's Day and beyond, we hope they'll feel good knowing that the gift they're giving is a part of Nordstrom helping some great non-profit organizations do amazing things for their communities,” said Jamie Nordstrom, president of stores for Nordstrom.

New York -- Toms and Whole Foods Market grabbed the top spots in a survey of the most socially responsible companies by marketing consultancy Good Must Grow. Rounding out the top five: Microsoft, Starbucks and the Red Cross.

The survey asked consumers to name one company or organization that is socially responsible. Seventy-nine percent of the respondents said they were familiar with the term “socially responsible,” and of those, 77% said it was an important factor in their shopping behaviors.

Oak Brook, Ill. - Ace Hardware has launched the Ace Center for Excellence, a new division designed to share the retailer’s strategies and key principles of customer service.

The center’s goal is to help companies improve upon their customer experience based on Ace’s approach through customized solutions, such as keynotes and workshops.

Youngstown, Ohio -- The Picture People will open new studios in four Cafaro malls, according to the Youngstown, Ohio-based mall owner. The studios, which range in size from 1,800 sq. ft. to 2,700 sq. ft., will open by late May in Eastwood Mall (Niles, Ohio), Governor’s Square Mall (Clarksville, Tennessee), Huntington Mall (Barboursville, West Virginia) and Kentucky Oaks Mall (Paducah, Kentucky). In each case, this will be the first location for The Picture People in those respective states.