Skip to main content

Marketing Tactics

  • Facebook to track in-store visits and purchases

    For retailers that advertise on Facebook, determining the volume of store traffic and purchases generated by the ads can be tricky at best.  

  • Study: Five ways to target millennial shoppers

    Retailers often treat millennials like some sort of marketing Holy Grail, but there may be some simple ways to boost revenues from this emerging consumer generation.

    According to a new study from online marketing platform provider Cue Commerce, “Consumer Moments of Truth,” the 80-plus-million shoppers who are part of the millennial generation can be categorized into the following five broad shopping personas.

  • First Look: Target’s new 'Connected Living' in-store pilot

    Target Corp. is testing some of the concepts from its innovative Open House format in San Francisco in a traditional store setting.   The discounter has debuted Connected Living, an in-store experience dedicated to showing customers how connected products can work together to make life easier, more convenient and more efficient. The test is taking place in Target’s Ridgedale location in Minnetonka, Minnesota.   

  • Exclusive Videos: CSA TV interviews at RECon 2016

    Retail real estate leaders and analysts discuss the retail landscape, trends in the industry, and projects to keep an eye on.

    Watch the videos here.  
     

  • Study: Improving economy helps some retail verticals

    Consumers are being choosy about where they are spending extra money that is becoming available with the end of the recession.
     
    According to a new study from Mintel, more than two in five (44%) Americans describe their financial situations as "healthy" in 2016, compared to 37% in 2015 and 33% in 2013, indicating that improvements in the economy are being felt at a household level. However, different retail categories are receiving the benefit more than others.
     

  • Study: The ins and outs of online shopping

    E-commerce is generally popular with consumers, but some offerings are better received than others.
     
    According to the Walker Sands 2016 Future of Retail Study, based on a survey of more than 1,400 U.S. respondents, most consumers shop online with some level of frequency. Forty percent shop online once or more a month, 21% one- to two-times a week, and 7% three or more times a week. This means that about two-thirds (68%) shop online at least monthly, while only 4% shop online one- to three-times a year.
     

  • Familiar name leads retailers in brand value

    An organization that has taken the retail world by storm in the past several years just earned another accolade.
     
    According to the 2016 BrandZ Top 100 Most Valuable Global Brands ranking released by WPP and Millward Brown, Amazon.com has become the World's Most Valuable Global Retail Brand
     

  • Report: Target asks suppliers for help

    Target is reportedly requesting that many of its suppliers assume up to 3% to 5% more of the cost of promotions and price reductions on some items.

    According to Reuters, at least 12 Target suppliers have confirmed they were asked to pay for more of the promotional cost for a variety of slow-moving products. Target reported declining sales in its most recent fiscal quarter and publicly said it would likely enter an extended promotional period.

X
This ad will auto-close in 10 seconds