Marketing Tactics

Build-A-Bear Workshop logged an increase in same-store sales in the third quarter even as the company enters what is historically its most profitable season.

Same-store sales at the specialty retailer increased 2.1% in the third quarter ended Oct. 3. This was the fifth consecutive quarter it grew same-store sales.

Bloomfield Hills, Mich. -- Taubman will celebrate the launch of “The Peanuts Movie” with a family-friendly holiday experience being offered exclusively at 10 of its shopping centers across the U.S. from Nov. 6 through Dec. 24.

Southeastern Grocers on Thursday announced a significant pricing initiative that addresses exactly what customers need: a $40 million investment into permanent lower prices on the products Winn-Dixie customers buy the most.

Customers stated in a recent survey that “affordable prices” was the most important requirement from a grocery store, so Winn-Dixie is introducing a New Regular Pricing Program that will permanently reduce the prices on more than 1,500 grocery items at all 518 Winn-Dixie stores.

Mobile will drive more than half of Thanksgiving Day online shopping visits (51%) for the first time in 2015.

That is just one mobile-friendly statistic from the new Adobe 2015 Digital Index Online Shopping Predictions. The Index also forecasts mobile will account for close to a third (29%) of all holiday sales, a 12% increase from 2014. iOS will drive 22% of sales, Android just 7%.

For most retailers, one store in Manhattan's Times Square is good enough. But not for Skechers.

Skechers USA has opened its second location in Times Square. The new outlet is located in the heart of the busy area, on what's known as the Bow Tie.

Twitter, Facebook, Instagram, Pinterest and YouTube have some new competition as social commerce tools.

Visual commerce provider Curalate is releasing Curalate Reveal, a new solution enabling consumers to discover and shop products by clicking on images in blogs. Thus retailers can create shopping experiences on their own blogs or blogs of key influencers.

Regional department store retailer Belk Inc. is using social media to make the holidays a little more fun and rewarding for its shoppers.

Build-A-Bear Workshop logged an increase in same store sales in the third quarter even as the company enters what is historically its most profitable season.

Same store sales at the specialty retailer increased 2.1% in the third quarter ended Oct. 3. This was the fifth consecutive quarter it grew same store sales.

More consumers plan to shop on Cyber Monday than on Black Friday, according to a recent Morpace Omnibus report.

Holiday intentions for U.S. consumers were revealed when the Omnibus data showed that out of 1,001 individuals surveyed, more than 57% plan to shop on Cyber Monday this year, compared to only 35% planning to shop on Black Friday. And of those planning to shop on Black Friday, only 23% will be strictly going to retail locations while another 55% will be shopping both in-store and online.

Consumers who live active lifestyles often document their adventures on Instagram.

Poler Outdoor Stuff, a Portland, Oregon-based specialty outdoor retailer that operates an e-commerce site, as well as a flagship store, has been using Instagram for online promotions since launching four years ago. More recently, Poler has also been leveraging the promotional power of Instagram in its store.