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Belk gets social with customers for holidays


Regional department store retailer Belk Inc. is using social media to make the holidays a little more fun and rewarding for its shoppers.

North Carolina-based Belk, which operates about 300 stores, has teamed up with digital marketing solutions provider HelloWorld for the return of the Santa Baby sweepstakes, now in its second year. In an effort to increase mobile opt-ins and ultimately boost brand awareness and consumer engagement, Belk and HelloWorld are allowing customers to create personalized e-cards, gifs, and TV spots.

Prizes include a $10,000 grand prize and instant win Belk gift cards.

From Nov. 7 – Dec. 31, participants will be able to enter the sweepstakes via the revamped mobile-optimized Santa Baby site, and earn additional entries by sharing the campaign on social networks, following Belk’s social media channels and referring friends to enter the sweepstakes. Additionally, entrants will be able to personalize and share Santa Baby gifs as well as customize e-cards, which will have the chance to be featured on the official sweepstakes site.

In a new offering, consumers this year will have the opportunity to vote for their favorite commercial ending for the Santa Baby TV spot, set to air on Nov. 7. As participants vote for their favorite ending throughout the promotion period, they are encouraged to return to the site to see where their choice stands in the ranks.

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