Winn-Dixie bets on lower prices to draw shoppers

Southeastern Grocers on Thursday announced a significant pricing initiative that addresses exactly what customers need: a $40 million investment into permanent lower prices on the products Winn-Dixie customers buy the most.



Customers stated in a recent survey that “affordable prices” was the most important requirement from a grocery store, so Winn-Dixie is introducing a New Regular Pricing Program that will permanently reduce the prices on more than 1,500 grocery items at all 518 Winn-Dixie stores.



“Research consistently tells us that customers are seeking lower prices, wherever they shop, particularly hardworking families shopping on a budget,” said Ian McLeod, president and CEO of Southeastern Grocers. “We are listening to our customers and helping them reduce the cost of their weekly shop by lowering the prices on over 1,500 of our customers’ favorites.”



Prices will be reduced on these items by almost 20%, on average, with savings as high as 53%, the grocer reported.