Marketing Tactics

Walmart aims to 'greenlight' America's veterans
Walmart is launching a new initiative to help the 250,000 members of the military transitioning back to civilian life in the United States each year.

The program, called Greenlight a Vet, aims to bring recognition to the veterans a year transitioning back to school, jobs and neighborhoods. Walmart is encouraging everyone to participate by showing their support using a "visible symbol," saying even though we don't always know who are vets are when they aren't wearing uniforms, we should still show them support.
Tech Bytes: Three Thoughts on Social Retailing: SAP Retail Forum
At the recent SAP Retail Forum held in Miami, I was part of a panel discussion titled, “Creating One Experience for the Digital Consumer.” Providing a consistent, integrated online and offline experience for digital shoppers is a multifaceted task that involves many platforms.

A lot of my commentary focused on how social media in particular can prove a crucial asset in creating a unified digital customer experience. Here are three specific thoughts on social retailing pulled from the panel discussion.

2015 holiday retail storecast

With (believe it or not) the holiday season almost upon us, it is time once again to take part in the annual ritual of crystal ball gazing and seasonal sales forecasts.
Microsoft targets (Big) Apple with new flagship

Microsoft is opening its first Manhattan flagship store, with a major competitor conveniently nearby.
First Look: Nike's new Michael Jordan showplace

Anyone who thinks Michael Jordan’s star may have dimmed in the 10-plus years since he retired from professional basketball, should think again.

Nike on Saturday, Oct. 24, in Chicago, debuts its first-ever store dedicated entirely to its Jordan Brand, and fans of the sports legend, along with sneaker enthusiasts, lined up for days in anticipation of the opening. Nike also plans to open Jordan Brand stores in additional locations, including New York, Los Angeles and Toronto.
Nike, East Los Angeles

Nike has brought its “community store” concept to California, opening a 19,000-sq.-ft.-plus location in East Los Angeles.
Hay Creek Shops open first phase of development

Bismarck, N.D. -- The Woodmont Company and Northwest Contracting announce the completion and opening of the first phase of development of Hay Creek Shops in Bismarck, North Dakota. Hay Creek Shops is a regional power center on 33 acres that once complete will total more than 300,000 sq. ft. of retail and restaurants.
Holiday 2015: Six product and pricing predictions

Product and pricing data provider 360pi is out with its take on what retailers and brands can expect this holiday season.

According to 360pi, retailers that offer real-time data, regionalized pricing and exclusive products will shine during the 2015 holiday shopping season. The firm puts more meat on the bone with its six holiday predictions, including:
Five Below looks for sales to sizzle with new agency

Five Below is looking to generate brand awareness and traffic after selecting a new advertising agency to handle creative and media duties.

The teen and pre-teen retailer known for selling products for $5 or less chose Zimmerman Advertising, a division of Omnicon, as its agency of record and Five Below CEO Joel Anderson couldn’t be happier.
Kohl’s says it is the smart holiday choice

In what promises to be the most omnichannel Christmas ever, Kohl’s contends it will offer shoppers a seamless experience that is faster and more convenient that ever.
Arkansas’ only outlet center makes its debut

Little Rock, Ark. -- New England Development opened Outlets of Little Rock in Little Rock, Arkansas, on Oct. 16. The center welcomed thousands of area residents and visitors to shop at Arkansas’ only outlet center.

The newest destination for shopping in the region is home to first-to-market fashion retailers: Under Armour, Asics, Bass Factory Store, Brooks Brothers Factory Store, Cole Haan, Levi's Outlet Store, Lindt Chocolate Shop, Restoration Hardware and Skechers.
Holiday shoppers may never need to leave home

It’s not like the holidays weren’t going to be challenging enough, but now Amazon.com is expanding its free same-day delivery service to more markets.

Amazon.com said it expanded it Prime free same-day delivery to Chicago and Orlando and new locations in the greater New York, northern New Jersey and Philadelphia area. The service, which does require an annual $99 Prime membership fee, is now available in 750 cities in 16 metropolitan areas. It launched in May.