Shopping center giant and media powerhouse team up

There is a new lifestyle publication in circulation — and it’s the product of two diverse companies.



Real estate developer Simon has joined with media company Conde Nast to produce a 98-page publication – Simon Magazine – designed to provide readers with the latest must-haves and must-dos, from fashion and beauty to dining and travel. It’s the first time Conde Nast has worked with a brand to create custom editorial content on such a wide scale.



The premiere edition of Simon Magazine features diverse content including gift ideas, an A to Z listing of cultural event happenings around the world, and rising technology stars. The magazine will reach select Simon locations just before the holiday season.



"The new Simon Magazine is one of many initiatives we're undertaking to elevate the shopping experience for our customers," said Chidi Achara, global Creative director for Simon. "It supports the world-class brands at our centers by providing a stylish journey through the best in fashion, beauty, culture and travel for the winter and resort seasons."



The magazine is being direct mailed to 300,000 Conde Nast subscribers, and also being distributed through retailers, personal shoppers and special events at Simon's top malls, Mills and Premium Outlets across the country.