Torrid model search goes omnichannel

Plus-size fashion retailer Torrid has a new model to showcase in its latest omnichannel marketing campaign.



The company has announced the winner of its model search: Lyanna Lynette. The 26-year-old Southern beauty was revealed in a 12-episode Web series on YouTube. The first of its kind in plus-size fashion, the series follows the four finalists as they compete to become the Face of Torrid 2016. The series can be watched, in full, on Torrid's YouTube channel.



"I've been a loyal Torrid customer for years, but I never imagined being the next face of the brand," Lynette said. "I want to represent all those women who think 'I can't.' Because I'm just like them -- I'm a normal girl with normal problems. Here's proof that dreams really can come true!"



As the Face of Torrid 2016, Lynette receives a modeling contract and a Torrid wardrobe. She will also appear on the cover of Torrid's new spring catalog and starting in February, she will go on a cross-country tour of Torrid stores, meeting fans and interviewing with local press.



February 4: Glendale Galleria, Los Angeles

February 5: Del Amo Fashion Center, Los Angeles

February 11: Alderwood Mall, Seattle

February 12: Westfield Southcenter, Seattle

February 18: Tysons Corner Center, Washington, D.C.

February 19: Towson Town Center, Baltimore

February 25: State Street, Chicago

February 26: Yorktown Center, Chicago

March 3: Memorial City, Houston

March 4: Baybrook Village, Houston



Torrid has over 360 stores across the U.S. and Canada, and online at Torrid.com.