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Marketing Tactics

  • Consumers can join the Twitter brand conversation

    A new feature on Twitter will let advertisers engage consumers more directly than ever before.

    For many years, Twitter has offered advertisers a service called Promoted Tweets that puts their tweets at the top of users’ content stream with images, videos and/or hashtags encouraging retweets, likes and follows. Now, Twitter is expanding the capability it gives advertisers to directly engage consumers with an offering called “conversational ads.”

  • Holiday Recap: Top Five Customer-Engaging Omnichannel Campaigns

    As we wrap up another holiday season, it’s time to review some of the most innovative and successful omnichannel promotions launched by retailers.

    Some of these promotions were brand new, some were updated versions of established favorites. And some directly drove purchases while others built brand awareness and general holiday goodwill. But all five of the selected campaigns engaged customers in ways that should help boost loyalty long after holiday cheer fades.

    Harry & David

  • Major overhaul planned for game store

    Nintendo World in Rockefeller Plaza in New York City is getting a big upgrade.

    The two-level store, which opened in 2005, will temporarily close on Jan. 10, and then reopen on Feb. 19, with a new look and a new feel. The overhaul will include an updated interior design, new demo units for Wii U and Nintendo 3DS, a 15-ft. gaming screen and more fun elements.

    In addition, a large bronze coin installed at the store entrance will display the store’s tagline: “Where everyone comes to play.”

  • What will happen in e-commerce during 2016?

    Although it still only represents a small percentage of total retail sales, e-commerce is one of the biggest subjects in retail for 2016.

    Shipping software provider TrueShip offers the following list of 10 predictions for the direction of e-commerce in the new year.

  • SIMON SAID

    Simon turned to the Internet for its latest development. The shopping center owner creates centers that offer destination shopping and a place for socialization, and now it’s redefining the way the company connects with its millions of shoppers on a daily basis. Simon SAID is a lifestyle-focused digital platform that delivers editorial content on fashion, beauty, design, culture and food. The platform taps influencers, bloggers and retail partners to create original content, which features products from numerous brands sold at Simon centers.

  • TECH DEMO SPACES

    Westfield Corporation established Westfield Labs in 2013 with the purpose of innovating the retail environment. And this year the company did just that with the opening of BESPOKE at Westfield San Francisco Centre. The 37,000-sq.-ft. space incorporates co-working, event and technology demo spaces all under one dome. With an eye for retail, and a heart for tech, Westfield wanted to create a place where fashion runway shows and hackathons could happen side by side.

  • BEACONS BECKON

    Beacon technology is remapping how shopping center owners and retailers engage with their customers. PREIT is the latest owner to adopt the beacon-based advertising service, by partnering with Mobiquity Networks, at its premier malls. Earlier this year Macerich announced its expanded partnership with Mobiquity by adding the technology to more of its centers.

  • New Filters for Hiring CEOs

    I remember something a retailer once said to me more than 25 years ago, long before digital mattered. It’s still true today: If the product’s not right, nothing matters. If the product is right, everything matters. That everything now includes staying ahead of the consumer digitally. We’ve gone from a generation that saw technology as a skill to one that doesn’t see it at all — it’s so natural it’s become instinct. This shopper lives in a world where digital doesn’t just define shopping habits — it defines the way shoppers live.

  • Bigger is Better for Lush

    From its artisan-looking shops and grocery-styled product displays to its ethical sourcing and activist ethos, Lush Fresh Handmade Cosmetics has always marched to the beat of a different drummer.

  • Two key roles filled at eBags as Q4 sales set record

    Online accessories retailer eBags continues to build out its senior leadership team with the newest hire filling the roles of CFO and COO.

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