Golfers spread the word about TaylorMade

Golf aficionados are notoriously particular about their equipment, and most interested in the recommendations of fellow duffers when making product selections.



Vertical golf retailer TaylorMade is leveraging the Needle Advocate Marketing Cloud to help bring online customers in contact with brand advocates to provide highly targeted content and information. Advocate Marketing Cloud eases the collaboration process for retailers and advocates.



Key features include the ability for retailers to obtain and post product videos and demos from advocates on their e-commerce sites and social pages, as well as instantly deliver pre-populated advocate answers to online consumer queries. In addition, advocates are enabled to collect emails from customers who opt in.



“Our advocates, a community of golfers and golf equipment expert brand loyalists, enable TaylorMade to deliver custom, personal experiences to each shopper on our website,” said John Gonsalves, VP of direct to consumer at TaylorMade. “Needle’s marketing technology not only provides an invaluable resource for our shoppers, but has also had a measurable impact on our average order value, conversion rate and customer satisfaction scores.”