Marketing Tactics

Levi Straus is the second most patriotic brand in America. And Ralph Lauren isn't far behind.    That's according to the 15th annual Brand Keys survey of iconic American brands, which asked 4,860 consumers, balanced for age and political party affiliation, to evaluate which of 280 brands were most resonant as to ‘patriotism.’ Jeep took the top spot in the survey for the second consecutive year. (For complete listing of the 50 most patriotic brands, which includes several retailers, see end of article.)

Amazon is giving new meaning to the phrase "Christmas in July."  

Increased security in airports is helping to boost sales in airport stores.    Travel retail, particularly in airports, is currently a bright spot in the retail world.    Spending in airports hit $38 billion globally in 2016, according to GlobalData. It is set to grow by 27% to $49 billion by 2021.  

Bed, Bath & Beyond, which missed sales and earnings expectations for its first quarter, is focusing online for growth.   Citing strong digital growth, CEO Steven Temares said on the chain's quarterly earnings call that he expects store closings to increase as leases expire and as the way customers shop continue to evolve.  

Walmart leads the pack when it comes to paid search advertising in the grocery category.   That’s according to new research from AdGooroo. The search marketing intelligence provider analyzed 124 non-branded grocery store and grocery delivery keywords from June 2016-May 2017.  

Retailers can gain huge competitive advantages in an increasingly digital marketplace by leveraging consumer insights.   That's according to “The JDA Voice of the Category Manager.” The report, from JDA Software Group, tapped nearly 100 professionals responsible for category management and merchandising activity in North America.  

Pinterest is giving its image-based search engine an upgrade.   Pinterest introduced Lens in February. Since then, users have been pointing their mobile cameras at objects they see out in the real world, from apparel and accessories to decor, and Lens serves up similar styles or related information on their mobile device’s screen.   

Indochino's recently opened showroom at West Edmonton Mall showcases the omnichannel brand's stylish approach to customized menswear apparel.   The 3,200-sq.-ft. space features eye-catching graphics, both on the exterior and interior, along with video screens that convey the brand's message of offering a “luxury tailoring experience without the high price tag.”