T-Mobile in big push to open stores

Wireless provider T-Mobile is launching a major retail expansion drive this year.



The company plans to open 400 of its own branded stores this year, according to a report by Fortune.



“We always just follow what the customer really wants,” T-Mobile’s chief operating officer Mike Sievert told Fortune, and customers, he added, have been “very clear” that “they prefer to do business at a fully branded store.”

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