#UGGseason is here!

It's hard to find a brand more excited about the first day of fall than UGG.



Ready to kick off its favorite season in style, UGG is launching a custom, fall-themed Snapchat lens. The lens, which will be available until midnight tonight, is part of the company’s digital campaign, #UGGseason. UGG fans can log onto Twitter and post their favorite looks, memes and comments, including those created through Snapchat.



The digital campaign also features model and actress, Rosie Huntington-Whiteley, in a five-part digital video series that will run through the holiday season. This is the second UGG campaign featuring the Victoria’s Secret model.