Marketing Tactics

In a new post on Target's A Bullseye View blog, Target CIO Mike McNamara explains the reasoning behind the retailer's decision to offer an extensive Cyber Monday promotion: 15% off site-wide and store-wide from Nov. 27 to Nov. 28.   McNamara says the retailer's move to combine stores and online for a more seamless holiday shopping experience marks a new chapter in Cyber Monday history.  

Average spending per person over Thanksgiving weekend totaled $289.19, down from $299.60 last year, according to a survey conducted by National Retail Federation.  

Watch out Amazon, Walmart may be giving you a run for the money in the holiday toy aisles.    

The rapid evolution of e-commerce has created a consistent channel for retailers and brands, giving brick-and-mortar stores a run for their money. Still, many vendors have yet to create engaging, timely experiences throughout the buyer’s journey.  

Inspired by its West Hollywood Design District locale, Lululemon’s new store on Melrose Avenue offers a sleek, stylish and modern shopping environment.    Modern ivy leaf-inspired patterns throughout the interior and exterior, along with the use of reclaimed red wood and iron spot brick, highlight the architectural components of the 2,750-sq.-ft. space.    

To help its shoppers get in the holiday shopping spirit, Express is launching exclusive holiday Snapchat filters. To celebrate the biggest shopping day of the year, Express will roll out a series of five Black Friday and holiday-themed national Snapchat filters throughout the day on Black Friday, Nov. 25. The Express-sponsored filters include "It Runs in the Fam," "But First Coffee," "Black Friday Beast Mode," "Leftovers are Lit," and "The Party Starts Now.”

To help its shoppers get in the holiday shopping spirit, Express is launching exclusive holiday Snapchat filters.   To celebrate the biggest shopping day of the year, Express will roll out a series of five Black Friday and holiday-themed national Snapchat filters throughout the day on Black Friday, Nov. 25. The Express-sponsored filters include "It Runs in the Fam," "But First Coffee," "Black Friday Beast Mode," "Leftovers are Lit," and "The Party Starts Now.”  

J. Crew Group narrowed its loss in the third quarter even as its two-year sales slump continued amid a “difficult traffic environment.”     The retailer posted a net loss of $7.9 million in the quarter ended Oct. 29, compared to a loss of $759.7 million in the year-ago period. (J. Crew booked $845.9 million in impairment losses in the year-earlier period.)   Total revenue decreased 4. 2% to $593.2 million. Same-store sales fell almost 8%.  

With the Black Friday weekend nearly here, there are clear winners when it comes to social media engagement.   At the head of the class is Sephora, with 2.4 million consumer interactions (reactions, comments, shares, retweets, favorites) across Facebook, Twitter and Instagram. Sephora’s top status is being driven by its success on Instagram, a site that reveals high consumer enthusiasm for the retailer’s offerings of makeup box sets and key brands, such as Bite Beauty and Urban Decay, as well as its own collection.

In October of this year, Periscope By McKinsey conducted online research of more than 1,000 consumers in the U.S. to understand their attitudes towards Black Friday and expected shopping patterns.