Marketing Tactics

Google is expanding its brick-and-mortar presence.     Following the opening of its New York City pop-up store last month,  Google has partnered with Best Buy to amp up its retail presence.     

Abercrombie & Fitch’s efforts to turnaround its struggling namesake brand aren’t finding much traction with shoppers.   The teen apparel brand on Friday said that its profit declined 81% in the third quarter and warned that it expects a challenging holiday season for its namesake banner.     Abercrombie posted net income of $7.88 million, or 12 cents per share, for the quarter ended Oct. 29, down from $41.9 million, or 60 cents per share, in the year-ago period.  

Consumers are warming up their fingers as they prepare to shop on Cyber Monday.   As more of these shoppers (63%) flock online for Cyber Monday, 54% will use a desktop or laptop. Twenty five percent (25%) of shoppers plan to use a smart phone or tablet, but 21% will use a combination of all of these devices, according to “Black Friday, Cyber Monday and Thanksgiving 2016,” a report from Perk, an engagement platform provider. The study is based on responses from 670 Perk users between Nov. 1-8, 2016.   

Folks were lined up down the block for the opening of The Lego Group’s largest – and most ambitious – store in the world.  

Lowe’s Companies is partnering with an unusual and very tech-savvy retailer to sell “smart” home devices.    The home improvement retailer has teamed up with San-Francisco-based b8ta to launch an in-store shop concept dedicated to demystifying and simplifying the purchase of smart home devices Called “SmartSpot powered by b8ta,” the new concept is currently in place in three Lowe’s stores in California (Livermore, Burbank and Aliso Viejo).  

As shoppers use more devices to shop their favorite brands, it is not surprising that digital shopping will drive retail holiday sales.   This message was delivered in Nielsen's 2016 holiday trend report, which tapped 1,159 adults aged 18 years and older. As of Nov. 11, online shopping was outpacing in-store visits, with 58% of shoppers already purchasing their holiday gifts online compared to 40% that went to big-box retail stores, and 25% who visited department stores.  

PetSmart is working with retail and design consultancy Fitch to develop a new store environment.   The test store will open in Highland Ranch, Colorado, in fall 2007, and will bring a fresh, new and engaging customer experience to the pet retail marketplace, PetSmart said.    

As retailers expand their operations beyond their domestic borders, many are finding new opportunities to connect with new shoppers.    This message was delivered in “PayPal Cross-Border Consumer Research 2016,” a report from PayPal and Ipsos, a study that investigated the online domestic and cross-border shopping habits of more than 28,000 consumers in 32 countries.   

Forty percent of U.S. consumers plan to spend more this year than during the 2015 holiday shopping season, driven by better job prospects and an improving economy.     That’s one of the findings of the A.T. Kearney 2016 Holiday Shopping Survey, which was conducted online from Oct. 24 – Oct. 25, 2016.   

Most experts agree that the busiest day of this year’s holiday shopping season is likely to be Saturday, Dec. 17. But what about shoppers who want to avoid the crowds?   According to RetailNext Inc., Tuesday, Nov. 29 will afford the widest berths in malls and stores.