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Target CIO talks Cyber Monday deals


In a new post on Target's A Bullseye View blog, Target CIO Mike McNamara explains the reasoning behind the retailer's decision to offer an extensive Cyber Monday promotion: 15% off site-wide and store-wide from Nov. 27 to Nov. 28.

McNamara says the retailer's move to combine stores and online for a more seamless holiday shopping experience marks a new chapter in Cyber Monday history.

The sitewide, storewide 15% discount – which went live online early Sunday morning, Nov. 27 – will be applied at checkout both online and in stores during the two-day sale. No online promo code or in-store coupon will be required. New this year, Target is expanding the 15% off discount to include all gaming consoles, iRobot vacuums, KitchenAid appliances and all Apple products – including iPhone and Apple Watch. And, as always, all online orders on ship for free throughout the holidays.

Read more about Target's latest strategy shift by clicking here.
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