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Express adds Snapchat holiday cheer


To help its shoppers get in the holiday shopping spirit, Express is launching exclusive holiday Snapchat filters.

To celebrate the biggest shopping day of the year, Express will roll out a series of five Black Friday and holiday-themed national Snapchat filters throughout the day on Black Friday, Nov. 25. The Express-sponsored filters include "It Runs in the Fam," "But First Coffee," "Black Friday Beast Mode," "Leftovers are Lit," and "The Party Starts Now.”

Once users add the holiday-themed overlays to their Snaps, they can be sent to other Snapchatters, or added to their “Story.” The filters coincide with the specialty chain’s # ExpressLife holiday campaign.

"Our #ExpressLife holiday campaign is all about celebrating with the people they love,” said Jim Hilt, chief marketing officer, Express. “Now more than ever our customer is not only enjoying these life moments, but also sharing them via their social media channels.”

The campaign will bolster Express’ exposure on the social network as Snapchat has 150 million active daily users, with more than two-thirds of daily Snapchatters creating content every day. "Our national Snapchat filters allow our customers to get in the holiday spirit, while creating and sharing memories through the Express lens,” he added.
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