J.C. Penney expanding home services pilot

Starting soon, select J.C. Penney will be offering bathroom remodeling services.



The retailer is expanding its home services pilot by testing six new programs in 100 stores, CNBC reported, including services in bathroom remodeling, home heating and cooling systems, quick-ship and installed blinds, whole home water solutions, awnings and smart home technology.



"It's a $300 billion market that we believe we have the opportunity to pick up some significant market share," Ellison said during an interview on CNBC's "Power Lunch."



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