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Craft supply retailer’s online classes will soon be in session


The Michaels Companies is making a move to further inspire its hobbyists online.

A new partnership with online destination Craftsy is giving Michaels’ shoppers access to on-demand classes. Specifically, Michaels will leverage Craftsy's growing video library of more than 1,300 on-demand lessons from expert instructors sharing their crafting experiences.

Craftsy’s classes are accessible across any device at any time, and students can pause or rewind the video at any time. They can be also bookmarked for future reference, or shared with fellow students.

Michaels’ customers will receive exclusive offers to leverage the Craftsy education community, while Craftsy members will have access to Michaels’ expanded product offerings across categories such as art, jewelry and paper crafts, among others. Customers for both companies will be able to take advantage of the new partnership by late spring, Michaels said.

"Michaels and Craftsy have a shared vision for fostering and facilitating creativity, which makes for an ideal partnership," said Steve Carlotti, ex-ecutive VP – marketing, The Michaels Companies. "Our passionate cus-tomers will now have access to a massive selection of inspirational online and on-demand educational tools, which combined with our inventory of high-quality supplies and materials, will make it easier for customers and provide unlimited potential to unleash the maker in all of us.”

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