Sunrise Brands re-launches celeb clothing line

Thanks to a new partnership, shoppers once again can purchase Eva Longoria-designed apparel.



The Eva Longoria Collection launched Tuesday, March 7, under www.evalongoria.com. The brand, which was originally sold through The Limited, is now part of Sunrise Brands — the apparel manufacturer and distributor that was in the running to acquire the e-commerce business and intellectual property of the bankrupt women's apparel retailer.



The new online store offers exclusive pieces from the lifestyle brand, as well as behind-the-scenes video content of Longoria sharing the inspiration for her collection, and campaign images.



The collection offers a wide range of sizing, and pieces range between $39 and $159.



"Eva continues to impress me with her passion, commitment and dedication to the development of this brand,” said Rachael Barnard, CEO, Sunrise Brands. “As her partner, Sunrise Brands will help her expand her sense of style into other product categories in the near future.”



The brand’s next collection is slated for fall 2017, and it’s currently being showcased at The Sunrise Brands Showroom in NYC, the company said.