Marketing Tactics

Lamps Plus is making it easier for Canadian shoppers to make a purchase.   The specialty lamps retailer debuted lampsplus.ca, an e-commerce website designed to provide a localized experience in Canada. Canadian shoppers have been purchasing from Lamps Plus ever since the retailer debuted online in 1998. However, the new site specifically targets the Canadian market with prices displayed in CAD dollars.   

Affluence is out. So are the days of the mass market.    A new report projects 10 years out and reveals three fundamental principles that are shaping tomorrow's consumer packaged goods and retail industries: trust, influence and personalization. In a preview of its 2017 Global Future Consumer study, A.T. Kearney predicts the death of the scale economy that focuses on catering to affluence in favor of one driven by the influence of industry stakeholders, particularly by the hyper-connectivity of the younger generations.

While Amazon expands its physical presence, Walmart Canada is taking its own swipe at the online giant — by moving in on its turf.   

More than 50,000 sq. ft. of new shopping opportunities will soon be presented to shoppers at Ohio’s most popular retail destination.   Easton Town Center, which draws 21 million customer visits a year and houses more than 200 shopping and dining options is constantly in the process of re-curating its mix, and eight new tenants will open at the Columbus venue this year.  

Skechers has debuted a new store format in its largest mall location to date.    The company has opened a 24,000-sq.-ft. outlet store at Ontario Mills, Ontario, California, that houses one of the widest assortments of Skechers products under one roof, with dedicated departments for the brand's various lifestyle and performance collections for men and women. The new Skechers Superstore also features a fun kids’ area, complete with a candy shop and a theater space screening Skechers cartoons.  

Amazon is giving new meaning to the phrase "Christmas in July."  

Increased security in airports is helping to boost sales in airport stores.    Travel retail, particularly in airports, is currently a bright spot in the retail world.    Spending in airports hit $38 billion globally in 2016, according to GlobalData. It is set to grow by 27% to $49 billion by 2021.  

Levi Straus is the second most patriotic brand in America. And Ralph Lauren isn't far behind.    That's according to the 15th annual Brand Keys survey of iconic American brands, which asked 4,860 consumers, balanced for age and political party affiliation, to evaluate which of 280 brands were most resonant as to ‘patriotism.’ Jeep took the top spot in the survey for the second consecutive year. (For complete listing of the 50 most patriotic brands, which includes several retailers, see end of article.)

Bed, Bath & Beyond, which missed sales and earnings expectations for its first quarter, is focusing online for growth.   Citing strong digital growth, CEO Steven Temares said on the chain's quarterly earnings call that he expects store closings to increase as leases expire and as the way customers shop continue to evolve.  

Walmart leads the pack when it comes to paid search advertising in the grocery category.   That’s according to new research from AdGooroo. The search marketing intelligence provider analyzed 124 non-branded grocery store and grocery delivery keywords from June 2016-May 2017.