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Study: Social media key to July 4th sales


Plenty of consumers will be shopping for deals over Independence Day— and they plan to use social media to find them.

Forty-three percent of consumers plan to shop for deals on Independence Day, according to a survey by ChargeItSpot. When asked what resource they will use to hunt down deals and sales, the majority of respondents (37%) said social media, followed by online deal sites (17%) and mobile coupon apps (17%) – meaning in-store shoppers are finding their deals online.

“Our results highlight how important it is for all retailers – even those without a strong ecommerce presence – to invest in social media,” said Douglas Baldasare, CEO and founder of ChargeItSpot. “Even their in-store shoppers are seeking out sales through their social channels.”

Of those shoppers who are taking advantage of 4th of July sales, 22% said they would most likely be purchasing sporting goods. Other categorical responses included respondent interest in sales for BBQ supplies (12%), consumer electronics (9%), outdoor gear (4%), and automotive (3%).

“The 4th of July is a key sale time for retailers,” said Baldasare. “The long holiday weekend gives stores more time to run their sales and provides flexibility for shoppers."

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