Footwear retailer supersizes it with new format

Skechers has debuted a new store format in its largest mall location to date.



The company has opened a 24,000-sq.-ft. outlet store at Ontario Mills, Ontario, California, that houses one of the widest assortments of Skechers products under one roof, with dedicated departments for the brand's various lifestyle and performance collections for men and women. The new Skechers Superstore also features a fun kids’ area, complete with a candy shop and a theater space screening Skechers cartoons.



In another first, the store has a 5,000-sq.-ft. shop dedicated to the brand’s growing apparel and accessories collection. State-of-the-art lighting and enhanced visual effects are also part of the new format.



“This amazing new store is a perfect reflection of the incredible position of our brand within the marketplace,” said Michael Greenberg, president of Skechers. “With footwear, accessories and apparel — we’re delivering Skechers products from head to toe, so we built a store that showcases our collection to customers in the finest retail experience possible."



The company plans to introduce features from the Ontario location in more stores throughout its retail network through the second half of this year and into 2018. At the end of the second quarter of 2017, Skechers had 2,055 stores worldwide, including 584 company owned locations.