Specialty lamps retailer expands online presence into Canada

Lamps Plus is making it easier for Canadian shoppers to make a purchase.



The specialty lamps retailer debuted lampsplus.ca, an e-commerce website designed to provide a localized experience in Canada. Canadian shoppers have been purchasing from Lamps Plus ever since the retailer debuted online in 1998. However, the new site specifically targets the Canadian market with prices displayed in CAD dollars.



“Canada has always been an important market for Lamps Plus. However, our focus was growing the U.S. e-commerce site before we launched a Canadian site,” said Dennis Swanson, CEO of Lamps Plus. “With the new site, Lamps Plus will be able to efficiently reach the major population areas, such as Toronto, Montreal, Vancouver, Calgary, Edmonton and Ottawa, as well as the entire breadth of the country.”



Featuring a large online catalog, Lamps Plus offers product lines available only from the company. Customers can choose online from over 100 colors with the Color Plus lighting collection or among thousands of custom pattern and color options for art shade lighting. As the site matures, the retailer plans to tailor the product line based on input from customers and interior designers, according to the retailer.



Most orders will ship with free standard shipping from the company’s California distribution center. Like its U.S. site, Lamps Plus’ Canadian site is optimized in English only.



“With this new website, we are taking a major step forward in bringing our product line to the country,” said Swanson. “Our e-commerce business continues to grow each year and we should see an exponential increase this year with the enthusiasm that the Canadian marketplace has shown for our lighting and home furnishing designs.”