Marketing Tactics

West Elm brand is expanding in the U.K.   The retailer, a division of Williams-Sonoma, will open its second U.K. location, in the London suburb of Kingston-Upon-Thames in winter 2017. The two-story, 8,000-sq.-ft. store is on the ground floor of Bentalls Shopping Centre. The new location will open with the brand's holiday assortment, along with a signature mix of furniture and accessories, and Fair Trade Certified and handcrafted products.   

Based on its recent bold expansion into the grocery segment, Amazon is primed to give food and beverage e-commerce a shot of adrenaline.   This was according to “U.S. Grocery Market Focus: The Amazon Food Shopper,” a report from Packaged Goods.    According to the firm’s estimates, Amazon's 2016 online food and beverages sales, including AmazonFresh, is at $1.5 billion. This volume is expected to rise to $2.3 billion in 2017, giving the company a 19% share of the online market.

Kohl's is reaching out to its associates as well as the general public impacted by Hurricane Harvey.   The retailer said it will provide an estimated $1 million in financial support to its employees who have been significantly impacted by the storm. Kohl’s will continue to monitor the impact of the flooding throughout the region to evaluate the need for additional assistance.   

Roots has debuted a new experiential format that brings the iconic Canadian sportswear brand's heritage to life.   Roots' founders, Michael Budman and Don Green, are passionate about the outdoors, camping and Canada, and all three are reflected in the brand's new 5,100-sq.-ft. store, at Yorkdale Shopping Centre in Toronto.  The design of the space alludes to an open, modern cabin that showcases Roots' heritage and culture.  

Walmart is expanding its online breadth in Canada.   The discount giant expanded its global online marketplace to its Canadian e-commerce store, Walmart.ca, a move that doubles the site’s online product assortment. The retailer expects this number to quadruple by the end of this year, according to Walmart.  

As much as today's shoppers want convenience, they also prioritize saving money and will make time to uncover the best deals online and offline.     Over half (53%) of consumers indicated they invest over two hours a week looking for deals and savings across all sources, according to a survey from Valassis. About 25% of millennials and moms spend over four hours a week in their search for value.  

Best Buy reported better-than-expected profit and sales for its second quarter amid growth for smartphones, connected home and wearable devices. But the retailer added a slight caveat going forward.   Best Buy's same-store sales rose 5.2% in the quarter ended July 29, easily topping analysts’ estimates for a 2.1% gain. But on the chain's quarterly call with analysts, CEO Hubert Joly said that he did not think that the mid-single-digit rise in comparable sales would continue, and that it did not represent a "new normal."

J. Jill, which went public in March, reported earnings and sales that topped analysts estimates, but provided an outlook that slightly missed forecasts.    Net income totaled $11.9 million, or 28 cents a share, in the quarter ended July 29, up from $8.1 million, or 19 cents a share, in the year-ago period. Adjusted per-share earnings came to 29 cents, in line with estimates.  

Target Corp. is giving Trader Joe's some competition — albeit at a slightly higher price — when it comes to bargain-priced wine.    On September 3, Target will launch its own line of wines at more than 1,100 stores nationwide. The line, called California Roots, consists of five different blends, with two whites and three reds. And each will sell for $5 a bottle.  

The Retail Industry Leaders Association (RILA) and Shoptalk, organizer of the annual conference for retail/ecommerce innovation, announced a partnership focused on creating a global community and conversation for retail and e-commerce innovation.    The partnership will include Shoptalk Europe, which will be held on October 9-11, 2017 at the Bella Center in Copenhagen. It will also include Shoptalk 2018, which will take place on March 18-21, 2018 at the Venetian in Las Vegas.