Target rolling out another exclusive brand — this time in wine

Target Corp. is giving Trader Joe's some competition — albeit at a slightly higher price — when it comes to bargain-priced wine.



On September 3, Target will launch its own line of wines at more than 1,100 stores nationwide. The line, called California Roots, consists of five different blends, with two whites and three reds. And each will sell for $5 a bottle.



In a posting on its site announcing the wines, Target noted that wine, beer and other adult beverages are among its fastest-growing categories.



“We’re out to give our guests even more reasons to love Target — including exclusive products they can’t find anywhere else,” said Jeff Burt, senior VP of food and beverage.