Marketing Tactics

Looming tariffs that are expected to impact the prices of daily essentials have consumers less confident in their finances than they were at the start of the year.

A coastal-themed apparel brand’s latest themed special assortment ties in with a popular Southern rock performer.

The four-day version of Amazon Prime Day was a hit, and the results offer some important indicators about the state of digital commerce.

An operator of more than 240 franchised RaceTrac convenience/fuel store stores is introducing its first-ever customer loyalty offering.

A number of key performance metrics confirm that Amazon made a good business decision in extending Prime Day’s duration this year.

Younger consumers – who are often more financially challenged – are continuing to gravitate towards private label brands.

While consumers say they plan to scale back spending in the face of looming tariffs, many have still found themselves making impromptu in-store purchases.

Walmart Inc. is targeting back-to-school shoppers with discounts, a new private-label apparel brand, and streamlined online shopping for back-to-school items.