Adobe predicts almost $24 billion in four-day Prime Day salesAmazon is doubling the length of the 2025 edition of Prime Day, and Adobe forecasts a corresponding increase in online sales. Roblox users make purchases in-game and in real lifeA new survey indicates most Roblox users spend money on the platform, which often translates into physical purchasing. Expert predicts how retailers will manage tariff costs during July sales events Retailers holding July sales to compete with Amazon’s Prime Day event are likely to employ several tactics to entice shoppers who are wary of tariff-based price hikes. Mango, L’Oreal Paris roll out AI customer assistants Two global brands aimed at fashion and beauty customers are personalizing their digital shopping experiences with the help of artificial intelligence. Generational divide remains when it comes to Gen AI shopping tools Generative AI tools are increasingly being used to search for products online – especially by younger consumers. Sephora partners to give shoppers rides to its stores during Prime Day event Sephora is taking on Prime Day by teaming up to offer shoppers a ride to its stores in select U.S. cities. EXCLUSIVE: Here’s how consumers react to tariffs, unethical sourcing When it comes to the financial impact of tariffs and unethically sourced products, U.S. consumers have a pragmatic viewpoint. Survey: Product reviews to influence most Prime Day purchases Amazon Prime Day is around the corner, and reviews will play a big role in what consumers choose to buy. Survey: Millennials slightly favor brand loyalty, Gen Z prioritizes price Despite having similar preferences, younger consumers differ in some key ways when it comes to brand loyalty. Sam’s Club's new AI tool enables omnichannel ad measurement for brand partners Sam’s Club has a new, artificial intelligence-based tool for participants in its retail media network to track ad performance. First Previous 33 34 35 36 37 Next Last
