Latest Vineyard Vines musical collaboration features Zac Brown Band
A coastal-themed apparel brand’s latest themed special assortment ties in with a popular Southern rock performer.
Vineyard Vines is teaming up with the Zac Brown Band to release a limited-edition capsule collection. The assortment features a range of tees, polos and hats decorated with logos of both brands.
"Zac is an old friend, and like vineyard vines, the Zac Brown Band has grinded for decades to build a loyal following," said Vineyard Vines co-founder, Ian Murray. "From humble beginnings to the Sphere, Zac has stayed true to his roots of delivering an incredible show that is adored by audiences of all ages. This collaboration is a true reflection of how our brands have been built on a similar foundation of hard work to deliver an awesome experience to our fans and most importantly, have fun."
The limited-edition Vineyard Vines-Zac Brown Band collection is available on the Vineyard Vines e-commerce site beginning July 18, 2025, while supplies last.
In another collaboration with a legendary rock band, Vineyard Vines also recently teamed up with 1960s veterans Grateful Dead to offer an exclusive range of apparel and accessories for a limited time in honor of the psychedelic group’s 60th anniversary.
[READ MORE: Vineyard Vines launches limited-edition Grateful Dead capsule]
The collection showcases tie-dye, iconic Grateful Dead graphics with what Vineyard Vines calls its “preppy-meets-fun” style. The brand is aiming its marketing and merchandising at the Grateful Dead’s hardcore fan base, known as “Dead Heads.”
"Partnering with Zac Brown Band to celebrate the Sphere residency is an honor," said Vineyard Vines co-founder Shep Murray. "Their music celebrates living life to the fullest and staying true to your roots. We are excited for this first assortment to drop and more to come later this year."
Retailers team with musical performers
Vineyard Vines is taking part in an increasingly popular trend of retailers entering merchandise collaborations with performers from rock, as well as pop music and rap.
For example, 7-Eleven is partnering with veteran punk rockers Green Day to unveil a new limited-time flavor of its Slurpee drink and has been partnering with the group to sell the proprietary “Punk Bunny” coffee brand at its stores since 2024..
And Ulta Beauty recently became the official beauty and retail partner of pop superstar Beyoncé’s “Cowboy Carter Tour.” Following its exclusive launch of Beyoncé’s Cecred hair care line, Ulta will provide customers exclusive access to Cowboy Carter Tour-inspired beauty looks, curated product assortments, immersive experiences, and Beyoncé’s beauty brands.
Founded in 1998 on Martha's Vineyard, Mass. by brothers Shep and Ian Murray, Vineyard Vines products are available in over 600 specialty and department stores worldwide, through a seasonal catalog, online at vineyardvines.com, and in 126 freestanding retail stores.
