Marketing Tactics

eBay is taking a more direct role in the sale of NFTs on its platform, starting with collectible images of NHL legend Wayne Gretzky.

An upcoming eBay pop-up store will reward “sneakerheads” for wearing their purchases out the door.

Macy’s Inc. is building on the “social purpose platform” it launched in March 2022.

The nation’s largest beauty retailer is launching a new retail media network.

Grocery Outlet Holding Corp. is expanding its presence in the e-commerce channel.

The Village at Northshore in Slidell, La., has just gotten itself a new lease on leasing, promises its new owner.

eBay is teaming with up Snapchat in a new social commerce venture.

Shoppers at select Target and CVS stores can now check out reusable bags at in-store kiosks and return them for fresh ones during their next shopping trip.