Marketing Tactics

Almost all customer experience executives are focused on the same type of solution.

A CPG giant is taking to the skies with its next-generation version of an ice cream truck.

Big Lots reported a surprise fiscal first-quarter loss and disappointing sales as higher fuel prices and broader inflation cut into consumer spending, and said it would scale back spending related to new store openings and remodels.

Instacart is expanding the capabilities of its ad product suite with direct commerce functionality.

Ulta Beauty reported strong results for its first quarter with better-than-expected sales and earnings growth, supported by double-digit comparable sales growth across all major categories.

Pacsun keeps moving forward in its metaverse commerce efforts.

Victoria’s Secret & Co. is doubling down on its inclusion efforts.

Dick's Sporting Goods Inc. reported fiscal first-quarter results that beat expectations but cut its full-year financial outlook, citing "uncertain macroeconomic conditions."