Lady Gaga fans filled 20 Westfield Centers across the globe yesterday to watch her open a live performance singing Luck Be a Lady backed by a five-piece jazz band.
Unibail Rodamco Westfield estimated that millions of fans watched the show. Wearing a beaded dress designed by her sister Natali Germanotta, the 12-time Grammy winner sang a medley of tunes from Love For Sale, a new album recorded with Tony Bennett that was released today.
They were able to access the performance digitally or view it on video screens in Westfield Centers in London, Los Angeles, Paris, Barcelona, Stockholm, Vienna, Netherlands, Prague and Warsaw, among others. Six of the locations were newly branded Westfield Centers.
“It’s so important to me to reunite with my fans after such a long time of not being able to sing for them and I so appreciate Westfield being supportive of that being an experience that is brought through jazz music,” Lady Gaga said. “Jazz music is the greatest music that I believe exists in America and for us to all to be experiencing it together and coming together to watch it, sing it, to listen to it, to cheer for it…this is all that I could hope for.”
Digital broadcasts were available via Live.Westfield.com, a platform for Westfield customers that provides games, exclusive access to new music, charitable giving, and live shared viewing experiences.
“A huge thank you to Lady Gaga for never failing to deliver the best for her fans,” said URW chief customer officer Caroline Puechoultres. “We expect to see many more partnerships of this kind as brands and artists continue to raise the bar in delivering the newest and best experiences for their audiences.”
Gaga’s performance also included renditions of Night and Day, Let’s Do It and Fly Me to the Moon. She also sang some of her biggest hits, including Poker Face and Born this Way.
The performance can be viewed on Youtube until October 14.