Bed Bath & Beyond unveils new owned brand, Studio 3B
Bed Bath & Beyond has launched its seventh owned brand of the year.
The retailer unveiled Studio 3B, a private brand inspired by modern design. The “affordably-priced” collection, which includes home décor, bedding, bath and accent furniture, is available in stores and online.
The new brand is in keeping with Bed Bath & Beyond’s plan to introduce at least eight owned brands in fiscal 2021. The emphasis on private brands is a key part of the chain’s three-year transformation strategy.
The Studio 3B assortment features more than 600 products, with the items particularly well-suited for urban and small-space living, according to Bed Bath & Beyond. Art is prominent in the collection. Many of the prints feature linear or modern overscale geometries and balanced tonal color fields, adding the perfect "finishing touch" to any room.
"Studio 3B allows home decorators to easily attain a modern aesthetic that feels inviting and thoughtfully designed," said Joe Hartsig, executive VP and chief merchandising officer at Bed Bath & Beyond. "We've seen increasing customer demand for more approachably modern product collections. Studio 3B fills that need, delivering a contemporary, yet accessible assortment that helps elevate any home."
Bed Bath & Beyond is using social media to promote the new collection, with a “Studio Sessions” content series launching Oct. 6 on TikTok and Instagram featuring tips for decorating with Studio 3B items.
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