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Bed Bath & Beyond unveils new owned brand, Studio 3B

The new Studio 3B collection is inspired by modern design.

Bed Bath & Beyond has launched its seventh owned brand of the year.

The retailer unveiled Studio 3B, a private brand inspired by modern design. The “affordably-priced” collection, which includes home décor, bedding, bath and accent furniture, is available in stores and online. 

The new brand is in keeping with Bed Bath & Beyond’s plan to introduce at least eight owned brands in fiscal 2021. The emphasis on private brands is a key part of the chain’s three-year transformation strategy.

The Studio 3B assortment features more than 600 products, with the items particularly well-suited for urban and small-space living, according to Bed Bath & Beyond.  Art is prominent in the collection. Many of the prints feature linear or modern overscale geometries and balanced tonal color fields, adding the perfect "finishing touch" to any room.

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"Studio 3B allows home decorators to easily attain a modern aesthetic that feels inviting and thoughtfully designed," said Joe Hartsig, executive VP and chief merchandising officer at Bed Bath & Beyond. "We've seen increasing customer demand for more approachably modern product collections. Studio 3B fills that need, delivering a contemporary, yet accessible assortment that helps elevate any home." 

Bed Bath & Beyond is using social media to promote the new collection, with a “Studio Sessions” content series launching Oct. 6 on TikTok and Instagram featuring tips for decorating with Studio 3B items.

[Read More: Bed Bath & Beyond to hold ‘Open House’ events; debut all-star advisory panel]

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