Marketing Tactics

SAN FRANCISCO and CINCINNATI — A Procter & Gamble potato chip brand will merge with a snack company in a $2.35 billion deal.

Cleveland -- Forest City Commercial Management, in partnership with PlaceWise Media, announced Tuesday the launch of the Shoptopia Network.

The art and science of researching how shoppers decide is at a crossroad.  The  shopper insights discipline originally developed when retailers began saying to CPG manufacturers that they have a thorough understanding of behavioral data and its findings, but lack a genuine grasp of how their customers and non-customers think and the “why” that drives that behavior.

Target plans to give away one million reusable shopping bags on Sunday, April 17 in line with the release of its weekly ad featuring an assortment of environmentally-friendly products in conjunction with Earth Day on April 22.

MONTVALE, N.J. — Grocer A&P has kicked off a new initiative to expand its Kosher product offerings in time for the Passover holiday season.

From now through April 28, Passover shoppers at select A&P, Pathmark, Waldbaum's and Food Emporium stores serving Jewish communities throughout the tri-state area will find new and improved Kosher grocery selections, the retailer stated. Enhanced offerings include Kosher prepared foods and deli meats.

New York City -- Modell’s Sporting Goods announced the opening of the company’s 147th store this past weekend with the grand opening of a new 8,451-sq.-ft. store located in the Interstate Shopping Center in Ramsey, N.J.

Target Chip Ganassi Racing (TCGR) has partnered with the Kellogg Company to become a primary sponsor on the number 10 Indy car driven by Dario Franchitti, winner of last week’s Honda Grand Prix of St. Petersburg and a three-time Izod IndyCar Series champ.

Franchitti will pilot the number 10 Kellogg’s Honda Dallara for TCGR in round four of the Izod IndyCar Series in Brazil at the Itaipava Sao Paulo Indy 300 presented by Nestle on May 1 and in round 14 at the Baltimore Grand Prix on Sept. 4.

AMITYVILLE, N.Y. — Sundial has announced that Walgreens has become the exclusive national drug store retail partner for its SheaMoisture hair care line and will carry the products on shelf and online, beginning April 1.

"We are very excited to launch our newest collection at Walgreens," stated Richelieu Dennis, founder and CEO of Sundial Creations, maker of SheaMoisture. "They have been a key partner in the growth of our business and we are enthusiastic about bringing organic hair care products to such a broad consumer base."