Fuego names PR head

SAN FRANCISCO San Francisco-based Fuego North America, designer and developer of industry-redefining Fuego outdoor grills, announced that Erica Saucedo has been appointed public relations manager.

"As Fuego continues to grow, it is important that we maintain a strong presence in the industry and receive ongoing PR around the company and products we manufacture," says Alex Siow, president and ceo of Fuego North America. "Given Erica's experience with Fuego's business and complete product line, combined with her strong media relationships and agency experience, we are confident that she will bring Fuego to a new level and help grow our brand."

Saucedo's PR experience covers a wide range of industries including indoor/outdoor consumer home products, luxury goods, consumer technology, restaurants, banking and automotive. She has managed extensive PR programs, coordinated national media tours and events, developed and executed campaigns around Web 2.0 and has secured coverage in leading print, broadcast and online outlets.