Survey: Black Friday Sales to Grow 1.2%

Chicago A new survey of chief marketing officers by BDO Seidman, LLP predicts that Black Friday (Nov. 28) sales will grow 1.2% this year, and that online sales for “Cyber Monday,” the first Monday after Thanksgiving, will grow by 2.4%.

In other survey findings, Internet sales are expected to grow 8.0% and gift-card sales will increase 5.1% this holiday season. Thee findings are from the most recent edition of the BDO Seidman Retail Compass Survey which examined the opinions of 100 chief marketing officers at leading retailers located throughout the country.