TrueNorth partners with Helen Hunt

PLANO, Texas TrueNorth brand nuts announced that it will partner with OSCAR-winning actress Helen Hunt to find the most compelling "True North" story. The program was born out of the desire to celebrate and share the stories of people who are pursuing their dreams.

TrueNorth invites consumers to submit a written essay that describes how they (or someone they know) are pursuing their life's passion, for an opportunity to have their story told in the form of a 60-second commercial aired during the 81st Annual Academy Awards broadcast on Feb. 22, 2009. The contest winner will be selected in early January and the inspirational spot will be directed by Hunt.

"After ten years, my passion project and 'True North' came to fruition last year with the release of Then She Found Me," explains director of the film, Helen Hunt. "When TrueNorth approached me, I was drawn to this project because it would allow me to play a part in sharing someone's extraordinary story."