Skip to main content

Walmart, Disney engage in cross promotion



Walmart has partnered with for an online promotion tied to Disney’s URock 2, a user generated content event that invites fans to create their own music videos set to songs from popular Disney artists and post their original videos on Targeted to tweens, teens and moms, “Rock Out Your Zone” ( )is an integrated promotion created by that brings together the music of U Rock 2 with Walmart’s popular new teen home furnishings line, “Your Zone.”


The Disney Media Sales and Marketing team worked with Walmart on the URock 2 sponsorship to create a comprehensive multi-platform promotion that, in addition to the exclusive online offerings, includes television spots on Disney XD and print ads in Disney FamilyFun magazine. All media will drive traffic to the microsite.


“’Rock Out Your Zone’ is a great example of how we can uniquely leverage the broad reach of the Disney brand across multiple platforms, particularly in reaching tweens and moms,” stated Tricia Wilber, EVP Disney media sales and marketing.

This ad will auto-close in 10 seconds