Lululemon to debut new tween concept

Vancouver, British Columbia Yoga-apparel company Lululemon Athletica is introducing a new brand targeted to tweens, called Ivivva Athletica.

The concept will focus on girls’ apparel and will be tested in three Canadian stand-alone stores in Vancouver, Victoria and Calgary, slated to open in November.

The company said products would be made for "function sports" such as gymnastics, dance and soccer.