Skip to main content

Lululemon to debut new tween concept


Vancouver, British Columbia Yoga-apparel company Lululemon Athletica is introducing a new brand targeted to tweens, called Ivivva Athletica.

The concept will focus on girls’ apparel and will be tested in three Canadian stand-alone stores in Vancouver, Victoria and Calgary, slated to open in November.

The company said products would be made for "function sports" such as gymnastics, dance and soccer.

This ad will auto-close in 10 seconds