JCPenney launches iPhone app

PLANO, Texas JCPenney has launched a new app for Apple’s iPhone called "JCPenney Weekly Deals" that allows customers to browse sale items, create a shopping list, check for the latest deals and find the nearest store.

“With shoppers increasingly doing research before they step into a store, our new iPhone app is the latest way we are providing our customers an easier, more engaging and integrated shopping experience,” said Mike Boylson, chief marketing officer for JCPenney. “Furthermore, with more than 13 million iPhone users in the U.S. – along with 12 million iPod Touch users who can also download apps – the launch of an iPhone app allows us to share our style, quality and affordable prices each week with a rapidly growing base of consumers.”

According to the company, the launch of the JCPenney Weekly Deals iPhone app builds on JCPenney's “Know Before You Go” initiative, developed based on extensive customer research which found that a large number of customers visiting jcp.com were online for a purpose other than shopping.