Cabela's forges partnership with FLW Outdoors

MINNEAPOLIS FLW Outdoors announced that Cabela's has formed a major partnership across all platforms of FLW Outdoors and its 189 tournaments, including a significant contingency award program.

Cabela's will be the official and exclusive outdoor retailer, as well as the official rain gear, for FLW Outdoors. The major partnership will be an important part of Cabela's 2010 marketing strategy and the FLW Outdoors partnership will be promoted at their popular retail stores, on-line at Cabelas.com and through their world-famous catalogs.

"We are honored to align the FLW Outdoors brand with an organization respected as highly as Cabela's," said Trisha Blake, chief marketing officer and EVP. "The offerings each of us have in this industry make this partnership one that will allow both organizations to thrive and provide the highest quality of tournaments to anglers and allow those anglers and fans the chance to enjoy the legendary Cabela's experience."

Cabela's will continue to host the co-branded Cabela's store on FLWOutdoors.com and will be involved in all the platforms of FLW Outdoors including all bass and walleye events, FLW Outdoors' multiple websites, FLW Fantasy Fishing, FLW Outdoors Magazine, "FLW Outdoors" television show on Versus and various FLW Outdoors events. Cabela's retail stores will also host appearances and seminars by the most accomplished FLW Outdoors pro anglers as well as other cross-promotional activities.