Meijer makes big play in toy game

GRAND RAPIDS, Mich. Meijer has joined the toy-price slashing club, announcing that it will cut prices on more than 400 popular toys this season. The retailer is also offering a number of toys for less than $5.

"Meijer wants all of our customers to be able to celebrate the season," said David Stickney, merchandise manager for toys at Meijer. "While we know economic climate continues to be tough, everyone at Meijer is working hard to help customers save money and still be able to enjoy the gift-giving aspect of the holidays."

The Toy Price Drop program includes virtually all toy categories, with discounts up to 30% off Meijer's normal prices.

While many retailers are looking to lower prices, few can rival the breadth of products Meijer has slated for a price reduction this holiday season. "We're committed to saving our customers money on more than just a handful of products," said Stickney. "Cutting the price on so many products is a bold move we're making, but one that we felt was necessary to help our customers this holiday season."