Kmart gets jump on Black Friday sales

HOFFMAN ESTATES, Ill. Kmart is looking to get a jump on Black Friday sales, by announcing that it nis offering "Blue Friday" deals throughout November.

Every Friday until Black Friday on Nov. 27, Kmart said it is offering doorbusters, extended store hours and sweepstakes, all in an effort to bring shoppers in early.

"Kmart continues to look for ways to improve the lives of our customers by providing tools that make their holiday shopping easier and more accessible," said Mark Snyder, Kmart's chief marketing officer. "From offering layaway to our unbeatable 'Better than Black Friday' and 'Blue Friday' doorbusters and extended hours, we are doing our part to make it easy for our customers so they can enjoy a wonderful holiday season."