Macy’s and American Express ink new co-brand card partnership

Cincinnati Macy’s on Wednesday announced a new partnership under which Macy’s and Bloomingdale’s credit cards will be co-branded exclusively with American Express and issued by Citi, the issuer of Macy’s and Bloomingdale’s credit cards.

“We are excited to be able to bring the benefits of this American Express partnership to Macy’s and Bloomingdale’s customers,” said Tom Cole, Macy’s chief administrative officer. “The new co-branded American Express cards will continue to support the Macy’s Star Rewards and Bloomingdale’s Insider loyalty programs.”

Under a series of agreements among Macy’s, American Express and Citi, existing Macy’s and Bloomingdale’s Visa cards will be replaced by new Macy’s and Bloomingdale’s American Express cards. The new cards will be sent to customers by the end of 2010, and they will be notified of this change in advance.